HERE'S WHAT
SAN ANTONIO
HAS TO OFFER MAJOR LEAGUE BASEBALL
7th
Largest City in U.S.A
Guarantees success through MLB-ready scale and future growth
5M+
Regional Fans
Instantly unlocks the San Antonio-Austin Mega Region
430B+
Regional GDP
Delivers massive GDP, corporations, and MLB-ready scale
35M+
Annual Tourists
Fuels attendance in an already deep and passionate fanbase
10M+
Latino Market Reach
Captures Rio Grande Valley and Northern Mexico
THE CAPITOL OF
south texas
A Five Tool City
Hit: a massive, loyal fan base that shows up every season
Power: a fast-growing region with economic strength and cultural gravity that reaches far beyond city limits
Speed: one of the youngest, most dynamic populations in the country, still accelerating, not plateauing
Defense: proven sports stability, long-term loyalty, and a track record of supporting franchises the right way
Arm: a global reach through Latino culture, tourism, and deep ties to Latin America that few markets can match
Largest Untapped Market in Baseball
San Antonio is the 7th largest city in the U.S. with a metro of 2.66 million. Add Austin’s 2.4 million just 80 miles away, and MLB gains access to the San Antonio-Austin Mega Region of more than 5 million — larger than 14 current franchises and free of overlap.
8M+
by 2050
San Antonio-Austin Mega Region Population
+51%
by 2050
One of the fastest growing regions in the US
A TOP-15 MEDIA FOOTPRINT
San Antonio’s DMA ranks 31st and Austin’s 34th. Together they form a combined top-15 media market, giving MLB dual-broadcast rights, expanded streaming audiences, and new national exposure opportunities.
2.2 Million
Current TV Households
MLB instantly enters into a top media market
+50%
by 2050
Projected media market growth in the San Antonio-Austin Mega Region
$430 Billion Regional Economy
San Antonio’s $182B strength in finance, healthcare, and logistics and Austin’s $248B tech-driven economy combine into a $430B, diversified powerhouse. Together, they create a resilient corporate ecosystem that fuels sponsorships, regional media deals, premium ticket demand, and adds the economic depth and advertising muscle that modern pro sports—and MLB expansion—depend on.
$700B+
by 2050
Two cities, one economy– $430B today, far more tomorrow
+62%
by 2050
Still climbing, not slowing
TRACK RECORD OF LOYAL SPORTS FANS
Sports loyalty is proven in San Antonio. The Spurs have filled arenas for 50 years and have hung 5 championship banners, SAFC ranks among the USL’s attendance leaders, the Alamodome hosts the Final Four and Alamo Bowl– also MLB exhibitions at the Alamodome have sold out– demonstrating demand for Big League baseball.
68,323
NBA Record Attendance
Spurs set a single game NBA record attendance in 2023
97.9%
Attendance
Spurs rank 4th in the NBA in Expected Attendance since 2000
Gateway to Latino and International Growth
San Antonio’s Latino population, culture, and proximity to the Rio Grande Valley, Northern Mexico, and greater Latin America uniquely position Major League Baseball to grow new fans, new revenue, and international prominence.
10 Million
Latino Fans
Latino culture powers baseball’s next era of global growth
72%
Gen Z or Millennials
Latino sports fans are younger than general sports fans
